However, our dialogue about twerking reflects a larger system of cultural appropriation, commodification, and sometimes exploitation that has resulted in the birth of “ratchet culture.” Ratchet has become the umbrella term for all things associated with the linguistic, stylistic, and cultural practices, witnessed or otherwise, of poor people; specifically poor people of color, and more specifically poor women of color. (Yes, ratchet is a very feminine gendered term. See: Ratchet Girl Anthem). Remember when people who weren’t actually from the ghetto started to use the word “ghetto” to describe everything from their friend’s booty to a broken blender (real life examples)? The same phenomenon is happening with ratchet, even for those who do not use the word itself. It is super easy to borrow from the experiences of others as a way to be “fun,” or stretch boundaries on what is “acceptable,” without any acknowledgement of context or framework.

But being ratchet is only cool when you do it for fun, not if those are valid practices from your lived experiences. We watch shows like Basketball Wives, Real Housewives (of all the cities), and Bad Girls Club where women act ratchet as hell all the time. But they do so in designer clothes and at 5-star restaurants, and this paradox acts as a buffer for the ratchet that is the real reason for the shows’ success. Internet sensations like Sweet Brown are the perfect example of how “ratchet culture” is appropriated and commodified. “Aint nobody got time for that” has made its way to memes all over the internet and is used by folks from different backgrounds as punchlines and witty retorts. Sweet Brown has been contracted to sell everything from real estate to dental services. We witnessed the same trend with Antoine Dodson. It is becoming more and more common for folks to use “ratchet” to sell their not-at-all-ratchet products.

On an (inter)personal level, ratchet works to simultaneously police and defy gender, class, sexuality, and respectability norms. Folks with certain privilege are willing and able to float in and out of ratchet at will. The term ratchet became popular for me when I was still in undergrad about three years ago. All of us young, black scholars (constantly trying to justify the black side of the coin or the scholar side, as if they are polar opposites) were enamored with this term as a way to distinguish when we were or were not on the “right side” of the respectability table. When it was time to party we would say, “Let’s get ratchet!” But when I would go check my mail with my hair still wrapped in a scarf or was overheard talking to my friends from “back home” in our local dialect, I was just ratchet. Another example of the fluidity of ratchet was playing double dutch on the quad. At our predominantly white institution we were presenting a form of community building and fellowship that fell outside the boundaries of “appropriate” and “acceptable.” But our privilege as collegiate scholars allowed us to present ourselves in that way without the same push back we may have received if we were just black girls playing double dutch in a predominantly white community park.

I know that for me and many of my friends, the use of the term ratchet was a constant navigation of our identities as young, sexual, inner city hood Chicago-raised, black girls and privileged, college educated, Western women. I can’t stress enough that pop culture trends like twerking, “aint nobody got time for that,” or even just using the word ratchet to define the wild things that happened at last night’s party are all rooted in someone’s lived experience. Sometimes it’s your lived experience, but if it’s not, please stop for a moment to consider your privilege and what role you may be playing in the appropriation of someone else’s exploitation.